Funnel Stats Explained

All funnels have detailed stats available on the visits to the pages, conversion rates, and sales data. You can use this data to know how well your funnel is performing.

Here is an overview of the stats you’ll find in our funnel builder: 

Funnel Visualizer Stats

When you go to your funnel dashboard, and click on a funnel. You can see stats on every funnel step.

Make sure you have “stats” turned on here:

Once you have the stats showing, you can see data based on what kind of page it is. If it is a checkout page, you’ll see data about the sales. If it is a landing page, you’ll see data related to optins.

Of course, you’ll also be able to see stats about the visitors to the pages, such as how many unique visits, conversion rates, and how many conversions there are.

Stats for the Entire Funnel

We also show a stats dashboard for each individual funnel that shows the stats for the entire funnel:

Stats for Split Tests

When you use our split testing features, you can easily access the stats specific to that split test. Use the stats to determine the winner of the split test. You can have multiple split tests within a single funnel, but we suggest not going to crazy with it. The best results will come from split testing with one variation, with one specific change on the page such as button color, headline text, or even swapping out an image. You’ll be surprised by what can influence conversion rates.

To read more about OptimizeFunnels stats and split testing, check our article here:

If you need any help understanding the stats or how to use any OptimizePress features, please reach out to our support team and we’ll be more than happy to help.

Updated on November 28, 2022

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