🎥 Using Split Testing in OptimizeFunnels

This video will explain how to use the Split Testing feature inside OptimizeFunnels. If you do not have OptimizeFunnels access, you will need to upgrade to the OptimizePress Suite plan to get access

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Split Testing Introduction

The split testing feature of OptimizeFunnels (Part of the OptimizePress 3 Suite) provides a simple way for you to A/B Split test 2 pages inside your funnels.

To use the split testing feature, you will first need to create a funnel inside OptimizeFunnels.  The split testing feature of OptimizeFunnels allows you to test one (or multiple) stages of your funnel, by creating multiple versions of that step and tracking which results in higher conversions.

Step 1 (Option 1): Create a split test from a clone

The first option for creating a split test is by using a clone of your page.  Once you are on the funnel step that you want to create a split test for, you can choose “Clone Original” to create a clone of the page you have already created on this step.

You will be prompted to name your page variation, you can enter any name you want and
click Yes when you are happy.  This will begin the process of cloning your page for the split test

Step 1 (Option 2): Modifying your variation page(s)

If you don’t want to clone your page for your variation, you can use another template or saved template of your own.  To do this, choose “From Template” option when creating a split test, and you will see the following window:

From this screen you can choose to use any template in the OptimizePress Cloud library, OR you can choose to use one of your pages that you have marked as being a “Funnel Page” by going to “User Pages” and you’ll see your own pages listed there.

You can find our guide on how to save your own pages to
Funnel User Pages here

Step 2: Modifying your variation page(s)

You can now choose whether to add another page to your split test (you can split test more than one variation at the same time if you wish) – we recommend starting with a simple split test of 2 pages (original plus variation) to start with.

You should now make modifications to your cloned page to test. This could be anything you want such as:

• Changing copy on your page such as headline text or button text
• Changing colours on your page e.g. changing the CTA button colour
• Changing imagery on your pages
• Testing a different sales video or testing video vs no video
• Anything you can think of!

We recommend changing ONE thing at a time.  Otherwise it will be hard for you to know which change resulted in the conversion impact on your page. Making
bigger changes is a good way to have a dramatic impact on your conversions – but remember not all split tests will be successful.  So a big change might be testing a completely different video sales letter, a completely different headline, or different angle for your headline copy.

Step 3: Start Split Test

When you are happy with your changes to your variation page, save the page and return to the funnel stage view.  you can now click the green “Start Split Test” button when you are ready to start your test

Once your split test is live, you’ll see a tag “Test active” which confirms your split test is running:

Once your split test is live, traffic will be evenly divided between the original page and the variation page.

Step 4: Monitor Your Split Test in Funnel Stats

Clicking on the Funnel Stats icon will reveal the stats for your funnel where you’ll be able to view Page views, Unique views, number of optins, optin rate, and much more.

You’ll see a yellow “Test Active” label to the right of the original page title in the stats area.

To the right of that, you’ll find the stats for the entire split test – this shows the data for all visits to the split test.

You can see the next row has the original page labeled and shows stats for that page, while the next row after that has the variation stats.

You’ll be able to see unique views are most likely the same and then the number of options, optin rates, and conversions will determine which page is “winning” which is the one you’ll want to choose as the winner.

We recommend running the split test for a long enough time and after getting a good amount of traffic before you select a winner.

Step 5: Select A Winner

After you have let the split test run for some time and are happy with the results of one of the pages, you can select that page as the winner. Doing so will DELETE the other pages and combine the stats into the winning page.

To select a winner, visit the Funnel Stats page and click on the Trophy icon (this will show up once your split test starts getting traffic):

Once you click on the Trophy icon, you’ll see the split test stats and the ability to select a split test winner:

When you click on the blue “Confirm Winner” button, you’ll see the button turn red and you will want to confirm the selection in order to declare the winner:

Once you confirm the winner, the other variation pages will be deleted and the stats for that funnel step will be the stats for the winning page as you can see here:

Now that you have selected a winner, if you would like to create a new variation page and start another split test, just follow the steps in this guide again. The more split testing you do, the better your conversion rates may be. Split testing is a great way to discover the emotional triggers that your funnel visitors have which will ultimately make your pages convert better.We recommend split testing different headlines, colors, and if selling a product, maybe try out different trust badges, or split test different checkout form button colors/text. You can split test anything you want but we do suggest only making one or two minor changes to the pages at a time and seeing which one of those work best.

If you have any questions about how to use these features please get in touch with our support team and let them know you have viewed this article, and include your questions and we’ll be more than happy to help.