🎥 Using Split Testing in OptimizeFunnels

Suite Plan Feature

This video will explain how to use the Split Testing feature inside OptimizeFunnels. If you do not have OptimizeFunnels access, you will need to upgrade to the OptimizePress Suite plan to get access

This video will explain how to use the Split Testing feature inside OptimizeFunnels. If you do not have OptimizeFunnels access, you will need to upgrade to the OptimizePress Suite plan to get access


We recommend clicking the FULL SCREEN button to view this tutorial in full screen

Split Testing Introduction

The split testing feature of OptimizeFunnels (Part of the OptimizePress 3 Suite) provides a simple way for you to A/B Split test 2 pages inside your funnels.  

To use the split testing feature, you will first need to create a funnel inside OptimizeFunnels.  The split testing feature of OptimizeFunnels allows you to test one (or multiple) stages of your funnel, by creating multiple versions of that step and tracking which results in higher conversions.

Step 1 (Option 1): Create a split test from a clone

The first option for creating a split test is by using a clone of your page.  Once you are on the funnel step that you want to create a split test for, you can choose "Clone Original" to create a clone of the page you have already created on this step.

You will be prompted to name your page variation, you can enter any name you want and click Yes when you are happy.  This will begin the process of cloning your page for the split test

Step 1 (Option 2): Modifying your variation page(s)

If you don't want to clone your page for your variation, you can use another template or saved template of your own.  To do this, choose "From Template" option when creating a split test, and you will see the following window:

From this screen you can choose to use any template in the OptimizePress Cloud library, OR you can choose to use one of your pages that you have marked as being a "Funnel Page" by going to "User Pages" and you'll see your own pages listed there. 

You can find our guide on how to save your own pages to Funnel User Pages here

Step 2: Modifying your variation page(s)

You can now choose whether to add another page to your split test (you can split test more than one variation at the same time if you wish) - we recommend starting with a simple split test of 2 pages (original plus variation) to start with.  

You should now make modifications to your cloned page to test. This could be anything you want such as:

  • Changing copy on your page such as headline text or button text
  • Changing colours on your page e.g. changing the CTA button colour
  • Changing imagery on your pages
  • Testing a different sales video or testing video vs no video
  • Anything you can think of!

We recommend changing ONE thing at a time.  Otherwise it will be hard for you to know which change resulted in the conversion impact on your page. Making bigger changes is a good way to have a dramatic impact on your conversions - but remember not all split tests will be successful.  So a big change might be testing a completely different video sales letter, a completely different headline, or different angle for your headline copy.

When you are happy with your changes to your variation page, save the page and return to the funnel stage view.  you can now click the green "Start Split Test" button when you are ready to start your test

Once your split test is live, you'll see a tag "Test active" which confirms your split test is running:

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